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As an application tool rather than psychometric assessment, TypeCoach puts personality type into practice, allowing users to verify their best-fit type and engage with content specific to that type to maximise their career potential and enhance their communication with others.

By placing emphasis on how knowing your own and others’ personality preferences can optimise communication and make meeting business objectives easier, TypeCoach can also be used by business coaches and human resource practitioners to improve communication efforts, especially in relation to diversity and inclusion, employee engagement and retention, team development and building, change and transformation and innovation initiatives.


Each candidate has lifetime access to:

Verifier + – An interactive, video-based experience that leads participants through the process of discovering and verifying their best-fit type
Coaching Videos – specific to your best-fit type, online coaching videos covering ways to maximise your career potential
Type-to-Type – Interactive Type chart, providing 10 tips for how to effectively communicate based on your and their type preferences.
Training Course – for candidates wanting to become certified to use the system


The TypeCoach system is best suitable for:

  • Enhancing team communication
  • Leadership and high potential employee development
  • Executive coaching
  • Sales team coaching
  • Use with new and underperforming teams



Reports are not sold separately from the system and depending on the license purchased, can be generated by the candidate after completion of the Verifer+.
Verifier Report – indicates descriptors, strengths, challenges, stress triggers and solutions specific to candidate’s type
Sales Report – in addition to the standard Verifier report, 2 pages indicating your Type’s sales approach, opening and closing style, and tips on how to be more effective in sales
Educator Report – the Verifier report, written for the Educator’s context
Career Report – in addition to the standard Verifier report, 6 pages reflecting on work-related strengths and weaknesses and what jobs/work your type is likely to find satisfying.


Although South African research is not currently available, the TypeCoach tools are not psychometric assessments that necessarily require local validation. JVR Psychometrics do however welcome the opportunity to partner with clients in conducting research studies in their organisations.

Basic info

Age range

Individuals 18-years and older

Administration time

Verifier+: 20 – 30 minutes, Coaching Videos: 15 – 20 minutes, Influence Course: 2 hours, 30 minutes

Comparison group


Language availability


Scoring options


Integrated report options


Additional info

Useful links