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Strong Interest Inventory® (Strong®)

Measures occupational interests.

The Strong Interest Inventory (Strong) is a pioneering career assessment tool, built upon the respected RIASEC model developed by psychologist John Holland. It stands as one of the most widely used resources in both academic and business settings.


The Strong empowers individuals, from high school students to seasoned professionals seeking a change, to chart a path towards a fulfilling career. It unlocks your potential by helping you discover:

  • Your ideal work environment: The Strong identifies six core work styles (Realistic, Investigative, Artistic, Social, Enterprising, and Conventional) and assesses which one best aligns with your natural inclinations and allows you to thrive.

  • Skills and Values in Action: By understanding your preferred work environment, you'll gain clarity on how to best utilise your skills and express your values in a way that is both stimulating and satisfying.

The Strong goes beyond basic interests. It provides a comprehensive analysis through four key scales:

  1. General Occupational Themes (GOTS): These scales assess core interests within the RIASEC framework.

  2. Basic Interest Scales (BISS): This dives deeper, exploring specific clusters of interest within each GOTS category.

  3. Personal Style Scales (PSSS): These scales shed light on preferred work styles, learning environments, and approach to leadership and risk-taking.

  4. Occupational Scales (OSS): These scales compare your interests to those of successful professionals in over 130 diverse occupations.

Applications for every stage

The Strong offers valuable insights for various purposes:

  • Academic and Career Decisions: Make informed choices about your education and career path based on a strong understanding of your interests.

  • Open Communication: Facilitate productive discussions about career exploration between students, parents, and educators.

  • Mid-Career Evaluation: Reassess your career path and identify areas for growth or potential career shifts.

  • Understanding Job Satisfaction: Gain valuable insights into factors influencing your job satisfaction or dissatisfaction.

Tailored reports for personalised guidance:

The Strong offers a variety of reports, each catering to specific needs:

  • Strong Profile Report: This comprehensive report paints a clear picture of how your interests and preferences align with various careers and work settings.

  • Strong Profile Reports by Edition (College & High School): These reports provide targeted guidance for specific age groups, helping students explore suitable majors, internships, and extracurricular activities.

  • Strong Interpretive Report: This report builds upon the Strong Profile by crafting a roadmap for pursuing a fulfilling career and leisure life.

  • Combined Reports: Integrate the Strong with other assessments like the MBTI to gain a richer understanding of your career aspirations.

Questions about Strong Interest Inventory® (Strong®)?

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