The Strong Interest Inventory® (Strong®) assessment is one of the world’s most widely respected and frequently used career planning tools. It has helped both academic and business organisations develop the brightest talent and has guided thousands of individuals—from high school and university students to mid-career workers seeking a change in their search for a rich and fulfilling career. The Strong is based on John Holland’s RIASEC model and based off the premise that there are six main types of working environments and that individuals prefer working in one of these environments that allow them to exercise their skills and abilities, express their attitudes and values, take on problems and roles they find stimulating and satisfying, and avoid chores or responsibilities they find unpleasant or daunting. The Strong can support career decision-making, career exploration, career development, employee engagement, and reintegration processes.
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