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Measure Of Entrepreneurial Talents And Abilities (META)

Work | Personality | Entrepreneurship | Leadership and Managerial Roles

Entrepreneurship is the genesis of business innovation and growth. All entrepreneurial activity starts at the individual level and some individuals have much more potential for it than others. META is a state-of-the-art psychometric test that identifies entrepreneurial potential in order to help businesses nurture and retain their entrepreneurial talent. Designed by leading scholars from Goldsmiths, NYU and UCL, in collaboration with Harvard's Entrepreneurial Finance Lab and the UK Government, META is the result of a comprehensive 4-year research program and has been completed by over 100,000 people in 25 countries.

Basic info

Age range

16 years and older

Administration time

10-15 minutes (90 items)

Comparison group

Global and SA Norms

Language availability


Scoring options


Integrated report options


Additional info

Useful links