Entrepreneurship is the genesis of business innovation and growth. All entrepreneurial activity starts at the individual level and some individuals have much more potential for it than others. META is a state-of-the-art psychometric test that identifies entrepreneurial potential in order to help businesses nurture and retain their entrepreneurial talent. Designed by leading scholars from Goldsmiths, NYU and UCL, in collaboration with Harvard's Entrepreneurial Finance Lab and the UK Government, META is the result of a comprehensive 4-year research program and has been completed by over 100,000 people in 25 countries.
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