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Sales Aptitude Profile (Sales AP) logo
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Sales Aptitude Profile (Sales AP)

Work | Abilities | Sales and Customer Service

The Sales AP  measures  key  competencies  that  can  lead  to  employee  success  in  sales  positions. The  Sales  AP  can  help organisations  identify  the  best  people  for  their  sales roles  while  also helping  individuals  reach  their  sales  potential.  When  used  as  part  of  a  comprehensive  selection process,  the  Sales  AP  can  help  minimise  the  cost  of  training  resources  and  lost  customers associated  with  poor  hiring  decisions.  When  usedfor employee  development,  the  Sales AP  can help identify strengths and opportunities for development in sales-related competencies to help employees leverage their strengths and increase the likelihood of success in their role.



  • Achievement Motivation – Using one’s inner drive to apply the effort needed to attain strategic goals
  • Assertiveness - The open and direct expression of thoughts and beliefs
  • Competitiveness - The  desire  to  perform  better  than  others  and  surpass  personal  standards  of performance
  • Composure – Staying calm under pressure and in difficult interactions
  • Sociability – Engaging with others and developing relationships effortlessly
  • Persuasion - Influencing others to change their thoughts or behaviours
  • Self-Confidence – An individual’s level of belief in their abilities and judgments
  • Selling-Related Knowledge - The desire to understand different sales techniques and learn about their respective industry



The Sales AP can be used for both selection and development of contributors in sales roles.



Although South African research is not currently available, JVR Psychometrics welcomes  the opportunity to partner with clients in conducting research studies in their organisations.

Basic info



Age range

Individuals 18 years and older

Administration time

10 - 15 minutes (65 items)

Comparison group


Language availability


Scoring options

User Portal

Integrated report options


Additional info

Useful links

Interview Guide

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