In today’s fast-paced world, many individuals are looking for lasting change in their personal lives, careers, and relationships. However, true transformation requires more than just quick fixes or temporary solutions. To experience real, enduring change, a deeper, more holistic approach is needed. This is where transformational coaching comes into play.
Transformational coaching goes beyond simply solving immediate challenges or hitting short-term goals; it focuses on creating meaningful, sustainable shifts in a person’s mindset, beliefs, and behaviours. The goal is to help individuals reconnect with their true values, purpose, and potential, driving change that will last.
Unlike traditional coaching that may centre on achieving specific tasks or outcomes, transformational coaching takes a more comprehensive approach. It looks at the whole person, uncovering and addressing the root causes of limiting beliefs and behaviours. This process empowers clients to make decisions that lead to genuine growth and fulfilment. The coaching relationship, grounded in trust, empathy, and mutual respect provides a safe space for self-exploration and personal transformation.
The Models Behind Transformational Coaching
Transformational coaching is guided by several frameworks designed to foster self-discovery, growth, and lasting change. These models offer powerful tools for individuals to reflect, adapt, and transform their lives on a deep level. Some of the most common approaches include:
The Goal Setting and Reflection Framework: This framework helps clients clarify their objectives, assess their current reality, and explore potential options for action. It encourages them to assess their current situation, examine obstacles, and identify strategies to move forward. Through reflection and thoughtful discussion, clients can uncover what truly matters to them, ensuring their goals align with their deeper values. This framework empowers individuals to take ownership of their growth and stay committed to their path, fostering lasting transformation.
The Inner Transformation Approach: At the heart of transformational coaching lies the belief that real, sustainable change begins with the individual’s internal world. This approach emphasises the importance of shifting one’s mindset, beliefs, and emotional state in order to create lasting results. By first addressing the way a person perceives themselves and the world around them, transformational coaching encourages a shift in “being”. This shift naturally leads to changes in behaviour (the “doing”), which ultimately manifests in the external outcomes or achievements (the “having”).
By addressing internal states of being before focusing on actions or results, this model ensures that any changes are authentic and deeply rooted. It emphasises how aligning one's internal world with external actions can bring about genuine fulfilment and success.
Measuring Lasting Change
One of the key differentiators of transformational coaching is its focus on ensuring that change is not just a temporary fix but a sustainable, long-term transformation. Unlike traditional coaching methods that primarily focus on external goals or milestones, transformational coaching evaluates success by assessing internal shifts and long-term growth. Here are some ways to measure the impact of transformational coaching:
Increased Self-awareness: A primary sign of lasting change is enhanced self-awareness. Clients who undergo transformational coaching often report a deeper understanding of their values, beliefs, and patterns. Regular reflection practices—such as journaling, meditation, or guided discussions—help clients stay in touch with their evolving self-awareness and growth.
Sustained Behaviour Change: One of the most telling indicators of transformation is whether the individual’s actions align with their new mindset and values. True change is reflected in consistent behaviours over time. For instance, someone who adopts a more self-compassionate mindset may start setting healthier boundaries or prioritising self-care, reflecting their internal transformation in their day-to-day actions.
Long-term Goal Achievement: Transformational coaching also supports individuals in achieving long-term goals that are more aligned with their evolving sense of purpose. When clients continue to grow and set new goals in alignment with their deeper values, it signals that the transformation is profound and ongoing.
Feedback from Others: The feedback from friends, family, and colleagues can offer valuable insights into a person’s progress. When others notice positive changes in confidence, communication, and overall well-being, it’s a clear sign that the transformation is not only internal but has also positively impacted the individual’s relationships and environment.
Making an Impact
Samantha, a senior manager at an international telecommunications group, had always been a high performer. Yet, when she embarked on her transformational coaching journey with JVR Coaching Hub, she found herself facing challenges that felt too complex to navigate on her own. Her leadership role came with increasing demands and the pressure to meet expectations often left her feeling overwhelmed.
Her coaching experience, however, became a turning point. Samantha appreciated the way her coach guided her through intricate situations, offering not just theoretical advice but practical approaches that resonated with her specific needs. What stood out most was the coach’s ability to work with her in a way that was both objective and deeply sensitive to her emotional state in any given moment.
This balance made a world of difference. Samantha had often felt as though her concerns were dismissed in the past, but in her sessions with her coach, she was met with patience and understanding. The space to express herself openly was invaluable, allowing her to address tough issues with clarity and confidence.
The coaching was not just a momentary relief, but a transformative experience that offered lasting impact. As she reflected on her journey, Samantha knew that the insights and strategies she had gained would continue to guide her in the future, empowering her to navigate complex decisions with greater self-assurance. The journey had been pleasant, yes, but more importantly, it was profoundly transformative. This experience speaks to the essence of transformational coaching—creating lasting shifts that not only help clients navigate challenges but also empower them with tools that continue to benefit them beyond the coaching sessions.
This unique perspective highlights how transformational coaching can lead to both professional and personal growth, improving leadership capabilities and fostering self-insight that extends beyond the coaching sessions.

Try this today: The Wheel of Life exercise
The Wheel of Life exercise is a powerful tool in transformational coaching, offering a visual and structured way to assess a coachee’s satisfaction and balance across key life areas, such as career, relationships, health, finances, personal growth, and more. By having coachees rate their level of fulfilment in each segment on a scale (typically 0-10) and plotting these scores on a circular diagram, coaches can help them identify imbalances or areas needing attention.
This process fosters self-awareness, a cornerstone of transformation as coachees gain clarity on where they feel stuck or unfulfilled. The coach then uses these insights to guide goal setting, explore limiting beliefs, and co-create actionable steps toward meaningful change. The Wheel’s simplicity makes it accessible, while its depth allows for ongoing reflection, empowering coachees to track progress and align their lives with their core values over time.
Conclusion
Transformational coaching is more than just a technique for achieving specific goals—it is a pathway to long-term personal growth and fulfilment. By helping individuals uncover deep shifts in their mindset and behaviours, transformational coaching empowers them to align their inner world with their external actions. This alignment leads to a more authentic, purposeful, and fulfilling life.
In essence, transformational coaching provides the tools and frameworks necessary for individuals to create lasting change, not just in their actions but in who they are at the core. Through powerful coaching relationships and support, clients are equipped to achieve lasting transformation in all aspects of their lives.
References
Azab, Marwa. (2018, January 1). Why sharing your goals makes them less achievable. Psychology Today. https://www.psychologytoday.com/za/blog/neuroscience-in-everyday-life/201801/why-sharing-your-goals-makes-them-less-achievable
Gotian, Ruth. (2021, February 15). Why some people always seem to succeed and others never get started. Psychology Today. https://www.psychologytoday.com/us/blog/optimizing-success/202102/why-some-people-always-seem-to-succeed-and-others-never-get-started
Gotian, Ruth. (2021, October 24). To achieve long-term success, slow down. Psychology Today. https://www.psychologytoday.com/us/blog/optimizing-success/202110/achieve-long-term-success-slow-down
Gotian, Ruth. (2023, June 23). 5 obstacles holding you back from achieving your dreams. Psychology Today. https://www.psychologytoday.com/za/blog/optimizing-success/202306/5-obstacles-holding-you-back-from-achieving-your-dreams
Kim, A. S. (2019, December 31). Forget New Year’s resolutions. Psychology Today. https://www.psychologytoday.com/us/blog/truth-and-courage/201912/forget-new-years-resolutions
Kouremetis, Dena. (2021, June 1). Achieving goals beyond age 50. Psychology Today. https://www.psychologytoday.com/za/blog/raging-with-grace/202106/achieving-goals-beyond-age-50
Wilson, Victoria. (n.d.). What is transformational coaching? Exceptional Futures. https://exceptionalfutures.com/what-is-transformational-coaching/
Psychology Today. (2023, December 12). Making goals more manageable. https://www.psychologytoday.com
Share this post
Newsletter
Get up-to-date industry news right in your inbox
