In this episode, we speak to Brad Ross who is the Marketing and Commercial Leadership Director, Coca-Cola West Africa Business Unit. We speak to Brad about his unique leadership style, some modern rules of leadership in the African context, his role in the FIFA Soccer World Cup, the effect of consumer behaviour and the role of data as a business imperative.

Brad also shares with us what it took to lead a team taking the Fifa Soccer World Cup trophy around the world, over 300 000 km, 42 time zones and 90 countries within 9 months.

To find out more about Brad, follow him on LinkedIn: