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Work | Abilities | Emotional Intelligence | Game-Based Assessments | Administrative Roles | Screening | Sales and Customer Service

The Emotify is a psychometric, game-based assessment that uses the Mayer and Salovey model of ability-based emotional intelligence as a framework to improve candidates'  experience of completing assessments for selection purposes. Individuals with higher ability-based emotional intelligence are more likely to effectively identify emotions in others, understand how context influences emotions, predict future emotional states in others, and use this knowledge to build meaningful relationships with co-workers and clients. Practitioners can especially benefit from using Emotify to determine whether candidates are suitable for roles with high emotional demands (e.g., managers, nurses, lawyers, telemarketers, or travel attendants). 

Evidence supports the predictive performance of the Emotify for specific dimensions of performance, including organisational citizenship behaviours, adaptive performance, and leadership effectiveness.



The Emotify focuses on two out of the four aspects of ability-based emotional intelligence:

  • EMOTIONAL PERCEPTION: refers to a candidate’s ability to quickly and accurately perceive emotions in others. Scores on this scale are determined by performance on the Matching Faces game. 
  • EMOTIONAL UNDERSTANDING: refers to a candidate’s ability to understand how situations might influence emotion and make accurate predictions about future emotional states. This scale is measured by the Emotional Ties game. 


The Emotify is best suited as a selection tool. Graduates in particular might be appreciative of the methodology used to assess emotional ability.


The Emotify Individual Report provides the practitioner with an overall score which serves as an indication of the candidate’s ability to accurately identify and understand emotions. Candidates' performance on both assessment scales and games is also provided. 

* a combined Cognify/Emotify report is also available.


South African research is now available for the Emotify and JVR Psychometrics can share the technical documentation with interested clients. 

Basic info



Age range

Individuals 18 years and older

Administration time

20 minutes (2 games, timed)

Comparison group


Language availability


Scoring options


Integrated report options


Additional info

Useful links

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