Measure Of Entrepreneurial Talents And Abilities (META)

Measure Of Entrepreneurial Talents And Abilities (META)

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Authors: Gorkan Ahmetoglu and Tomas Chamorro-Premuzic

Purpose To measure entrepreneurial potential in individuals
Administer To 16 years and older
Reading/Education Level Grade 8 (NQF Level 1 and ABET Level 3/4)
Administration Time 10-15 minutes (90 items)
Scoring Options Online
Publication Date 2013
HPCSA To be submitted
Training None
Languages English
SA Norms Yes

Entrepreneurship is the genesis of business innovation and growth. All entrepreneurial activity starts at the individual level and some individuals have much more potential for it than others.

META is a state-of-the-art psychometric test that identifies entrepreneurial potential in order to help businesses nurture and retain their entrepreneurial talent. Designed by leading scholars from Goldsmiths, NYU and UCL, in collaboration with Harvard’s Entrepreneurial Finance Lab and the UK Government, META is the result of a comprehensive 4-year research program and has been completed by over 100,000 people in 25 countries.

Assessment Scales

The META includes the following scales:

  • Entrepreneurial Creativity: The ability to generate innovative business ideas
  • Opportunism: The tendency to spot new business opportunities
  • Proactivity: The energy and willingness to get stuff done right away
  • Vision: The tendency to have a meaningful mission in life and to see the bigger picture

Areas Of Application

The META can be used for the following purposes:

  • Select people with genuine entrepreneurial potential, not just to start businesses but to grow them
  • Develop their potential: building on strengths, managing weaknesses, and increasing self-awareness
  • Build entrepreneurial teams – put together the right combination of talents to maximise the chances of success
  • Benchmark them against global norms

Webinar: The META to assess innovation and entrepreneurial talent

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Additional information

JvR Online


Online Availability


The META has the following software reports available:

  • Meta Profile Report: This report provides detailed analysis and interpretation of the participants’ scores in each of the dimensions - Creativity, Opportunism, Proactivity and Vision - both in terms of behavioural implications and personal development.
  • Meta Managers Report: Designed to be used by the manager. The report provides a profile of the candidate’s scores and implications that are useful for the manager in developmental processes with the candidate.

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Terms & Conditions

Please Note:

  • Additional fees will be applicable when requesting Client Services to assist with administration (only applicable where user portals are available and a client chooses not to make use of this facility)
  • Material / Reports only available to suitably qualified users
  • Prices as quoted may change without prior notice
  • Errors and omissions excepted
  • Courier costs are not included in the above quoted prices
    JvR may have to order some of the above items. In such instances delivery times will be extended

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South African Research

JvR Psychometrics welcomes the opportunity to partner with clients in conducting research. Please feel free to contact us should you consider using this assessment for research purposes.
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