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Posted on: 22 February 2012 at 09:10 SAST

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Noun 1. - entertainment that is intended to be educational 2. - the act of learning through a medium that both educates and entertains. entertainment, amusement - an activity that is diverting and that holds the attention

The term Edutainment has been around a long time - thought to have been coined by The Walt Disney Company in 1948. Edutainment as a form of teaching has been around since time immemorial. Fables incorporating morals are an obvious example of teaching blended with story-telling. What makes edutainment a highly effective means of educating is the context of the message, the receptiveness of the audience, and the long-term retention of the shared information (Lorio, 2010). Two great examples of edutainment games are CultureWise and Leaders in Action featured in the pictures. Both take important issues, namely Diversity and Leadership training, and bring them to life through fun games designed for the corporate adult learning environment. “Play is a very serious matter....It is an expression of our creativity; and creativity is at the very root of our ability to learn, to cope, and to become whatever we may be.” (Rogers & Sharapan, 1994) If you would like to learn more about the two games mentioned, please contact Andrea on andrea@jvrafrica.co.za More Reading: http://twinpinefarm.com/pdfs/games.pdf

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